Where did it all begin?

It began in 2014 years ago when Simone, Rene and Faye decided to take on the Cape Town Cycle Tour as part of our bucket list… just once! The first time around we had a small charity, saving the Rhinos from poaching in the KwaZulu Natal region in South Africa. With 6 supporters we were ready to go. After a grueling 109kms and 5,5 hours later we successfully completed our ride.  The following year the Cycle Tour was reduced to 45kms due to extensive mountain fires in Cape Town. With 61 cyclists, riding under The Cycle of Life banner we tripled the previous year’s funds raised. 2016 was an extremely successful Cycle Tour year with 82 entries and unbelievable donations and 2018 was another fantastic year!

And so the Cycle of Life Travel and Events company evolved

With three strong skill sets combined we naturally progressed to start a business that filled our own passion. We decided to focus on trips and events for a niche market that the adventurous traveller can tick off their bucket list.

Not forgetting our worthy cause, we will contribute a percentage of each booking towards our charity.

Simone Godfrey

Simone Godfrey

Sales Director

I was born in Germany, but spent the last 18 years in South Africa after completing my schooling and a degree in Economics in Tourism in Germany. My travel-friendly family and different exchange programmes enhanced my language skills (English, French and Spanish) and created the love of adventure and exploring different destinations all over the world. My first job at Lufthansa in product development allowed me to combine work and my passion of travelling. After apartheid I took the opportunity of a 1 year sabbatical to work for an incoming operator in Cape Town, which turned out to be many years of traveling Southern Africa extensively for incentive tours, conferences and creating events for international corporates.
My 2 kids, both born in SA, were introduced to the bush from early age and our whole family developed a desire to conserve wildlife, which we manifested in purchasing a share in a game reserve. It was soon obvious to me that there is a huge demand in funds needed for conservation and I was trying to support different organisations through various fundraising drives. The love of rhinos grew within me and the desperate stage they are in required more fundraising, now through my own charity which I started with 2 friends. The Argus was our first big fundraising event and with this cycling as my new hobby! As a consultant for eco- and sustainable tourism I realised that there is a great market and niche in tourism for tours combining sport activities and unusual adventures but at the same time supporting conservation projects.

Rene Lanfear

Rene Lanfear

Financial Director

I was born and raised in Port Elizabeth. I graduated with an B.Comm degree majoring in Business Economics and Industrial Psychology and moved to Cape Town where I joined Standard Bank on a management training programme. I worked the corporate world for a while, after which it was time to spend time with my family and I took on a small property management portfolio to allow me flexible working hours. As our children needed less parental input, I have slowly started growing a small administration business whereby we help out people who do not require full time staff including bookkeeping, payroll and financial management.
More flexibility has also allowed me to look at social responsibility and I found this by helping raise funds for a halfway house for abandoned children and the fight to save the endangered rhinos.
My family is very active and if I am  not able to participate, I am there to support them.

Faye Elliott

Faye Elliott

Marketing Director

I grew up on a small holding in Johannesburg. In my 20’s took some time out to visit my parents in Cape Town. Within a month I met my husband and got a job in the beautiful Mother City. My husband and I took a year off to travel around the world and ended up working in the computer industry in the UK. After that we moved to New Zealand with our two very young children. The day we immigrated to New Zealand we yearned to be back home in Cape Town.

So after a 6 month stint in New Zealand we moved back…

I have always worked in the computer industry, starting in sales, I then spent 6 years doing computer application training. I completed a graphic & web design course and started small business called Luna Design which focuses on graphic design, WordPress webdesign and social media marketing. After a successful Cape Town Cycle Tour, Rene, Simone and I  joined forces and started The Cycle of Life.

If I’m not in front of my computer, I’m on the mountain trail running, or at the beach watching my family surf.